Advertisements by skit-makers, influencers, others are unverified claims and misinformation — ARCON

The news:

• The Advertising Regulatory Council of Nigeria (ARCON) has said astir adverts by skit makers, comedians, influencers, bloggers, and different advertizing stakeholders successful the digital/online media are unethical and unverified. 
• The Council said these stakeholders volition beryllium required to get pre-exposure support of each adverts successful accordance with the Nigerian codification of Advertising Practice and the ARCON Act No. 23 of 2022. 
• Violators of these Act volition beryllium sanctioned by and prosecuted to guarantee compliance 

According to ARCON, it has received complaints connected the advertisements and selling connection activities of skit makers, comedians, influencers, bloggers, and different advertizing stakeholders successful digital/online media. 

It said astir of the adverts by these groups are unethical and adjacent a root of misinformation. 

The activities of these stakeholders besides intelligibly interruption the Nigerian Code of Advertising Practice, according to ARCON. 

Per a connection signed by Olalekan Fadolapo, Director General of ARCON, connected Monday, December 12 2022, the mentioned advertisers volition beryllium required to get pre-exposure support of each adverts successful accordance with the Nigerian codification of Advertising Practice and the ARCON Act No. 23 of 2022. 

To guarantee compliance with the directive, ARCON has said violators volition beryllium subjected to prosecution and sanctions.